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Online Marketing Manager

Online Marketing manager

Responsibilities

The role is responsible for end-to-end Digital Marketing Function.

Responsible for Online Lead Generation, E-commerce Marketplaces and Affiliate Marketing

Areas of responsibilities:

Digital marketing

Marketing campaigns

Search engine marketing

Social media marketing

E-mail marketing

Digital media

Search engine optimization

Offline marketing (ATL, BTL)

Competitor analysis

Web based off-page marketing

This position will report to CEO. He / She will be overall responsible for execution of clients projects and also internal projects across our business units in the company.

Companys Website and Corporate outlook presence on Social Media for Four Business Units and related Initiatives & E-Commerce Platform:

Create and execute compelling Web and digital content, digital media initiatives, execute electronic campaigns, ensure online brand continuity and integrate the use of websites, emails, electronic newsletters and multiple social media platforms into marketing strategies.

Update and maintain websites and blogs, including posting new content and editing existing pages with copy, graphics, multimedia, social media, etc.

Create and execute a yearly calendar (with reviews, discussions and market insights) to ensure that the website remain up-to-date

Ensure that all content from multiple sources (including case studies, news releases, articles, brochures, product fact sheets) are considered and optimized for web strategies.

Analyze information and improve customer online shopping experience (images, taxonomy, search, navigation, etc.)

Manage the Companys own E-Commerce Site and Handle Backend E-Commerce sites Platforms are WordPress & WooCommerce.

Work with others in the organization to learn and get feedback about strategies

Areas of responsibilities:

Have a knack of Business Acumen

Graduate degree in any discipline

Should have 7 to 12 years of experience

Should have experience in Digital Marketing and SEO, SEM, SMO, SMM, Content Writer

Interpersonal Skills & Aspiration to grow along with company growth

Team Management and work with global team

Ability to work on Client Environment

Excellent Communication Skills

MS Office Knowledge & Good Presentation Skills

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