Customer Outreach Coordinator
Role Overview
To support lead conversion and enhance the customer experience by proactively reaching out to prospective buyers, scheduling test rides, and maintaining strong relationships throughout the pre-sales and early post-sales process.
This role acts as the voice of the dealership, ensuring every lead is contacted professionally and every customer feels valued.
Key Responsibilities
Lead Follow-Up & Qualification
• Make timely outbound calls to customers who submitted leads via website, showroom walk-in, or external portals.
• Understand the customer’s interest level, budget, and requirements.
• Qualify leads using predefined scripts or frameworks (e.g., BANT: Budget, Authority, Need, Timeline).
• Make timely outbound calls to customers who submitted leads via website, showroom walk-in, or external portals.
• Understand the customer’s interest level, budget, and requirements.
• Qualify leads using predefined scripts or frameworks (e.g., BANT: Budget, Authority, Need, Timeline).
Test Ride & Booking Coordination
• Schedule and confirm test rides based on customer availability and showroom inventory.
• Coordinate with showroom staff to ensure smooth test ride experience.
• Follow up post-test ride to answer queries and move customer toward booking.
• Schedule and confirm test rides based on customer availability and showroom inventory.
• Coordinate with showroom staff to ensure smooth test ride experience.
• Follow up post-test ride to answer queries and move customer toward booking.
CRM Management
• Update lead status, call notes, and next follow-up dates in CRM system（if manual）
• Track call effectiveness and conversion outcomes.
• Flag hot or urgent leads to inside sales or field teams for immediate action.
• Update lead status, call notes, and next follow-up dates in CRM system（if manual）
• Track call effectiveness and conversion outcomes.
• Flag hot or urgent leads to inside sales or field teams for immediate action.
Customer Engagement
• Send promotional messages, finance scheme updates, and event invites via WhatsApp, SMS, or email.
• Conduct welcome calls post-booking and check-in calls post-delivery.
• Handle basic questions about EV charging, warranty, or app usage (training provided).
• Send promotional messages, finance scheme updates, and event invites via WhatsApp, SMS, or email.
• Conduct welcome calls post-booking and check-in calls post-delivery.
• Handle basic questions about EV charging, warranty, or app usage (training provided).
Reporting & Coordination
• Submit daily call and follow-up summary to team lead.
• Share customer feedback and objections to help improve showroom conversion strategies.
• Coordinate with delivery team and service advisors for appointment confirmations.
• Submit daily call and follow-up summary to team lead.
• Share customer feedback and objections to help improve showroom conversion strategies.
• Coordinate with delivery team and service advisors for appointment confirmations.
Requirements
Education:
• Bachelor’s degree (any stream).
• Freshers welcome; experience in telesales, customer service, or retail is a plus.
Skills:
• Strong communication in local language + basic English.
• Polite, persuasive, and confident phone presence.
• Familiarity with Excel or CRM software preferred (training available).
• Basic understanding of 2-wheeler EV products (can be learned on job).
